Along the way, if we can make going to the beach a more enjoyable experience for more people, that’s all we can ask for.” Stay shady! shibumishade. Although the Forza 5 Parasols can be found on the western coast of Mexico, usually on the beach, if you wish to unlock the Throwing Shade Discovery Accolade faster, the best option is to play a Community Challenge focused on this specific Accolade. “Making connections with customers and beachgoers has always been the best part about starting the business,” he adds, “so we always want to honor those relationships and our commitment to customer service. “We want to continue to make excellent products, and to make sure that the Shibumi brand is synonymous with quality and innovation,” says Slater. It’s all part of the crafty trio’s value of creating an excellent product they’re proud to stand behind.

Spacious enough to fit a group of six (plus beach gear!), these instantly recognizable beach fixtures are both lightweight and easy to assemble, weighing in at less than 4 pounds-and patented as the first-ever wind-powered beach shade, uniquely designed to work with the wind, rather than against it. And even though Shibumi Shade has blown away (had to) beachgoers all around the world, each shade is still cut and sewn close to home in North Carolina and Virginia. “The way that Shibumi Shade gained popularity, almost entirely by word of mouth, I think is a testament to the thoughtfulness we put into the product and the business,” says Slater. Named for the design concept “shibumi,” which is defined by effortless perfection, these distinctive shades-with their arch shape and free-flowing design-can now be spotted on shores countrywide (and six continents!), from Emerald Isle to Santa Monica to the isle of Oahu. We’re sure you’ve seen Shibumi Shade’s signature blue and teal arch shape billowing on NC’s beaches-and beyond our own coast-but did you know that this innovative invention began in the spare bedroom of three beach-loving buds with a sewing machine and some PVC pipe? Shore enough.īrothers Scott and Dane Barnes, along with their best friend Alex Slater, grew up setting up less-than-ideal beach umbrellas on their respective annual family vacations in Emerald Isle, so they put their brains together back in 2016 to build an oh-so shady solution to this beach-day bind. Two brothers and their best friend seas the day with radically unique free-flowing beach shade design.

Throwing shade